EFM Outfitters is a locally-owned outdoor lifestyle retail store located at the Parkway Place Mall in Huntsville, Alabama. Started in 2007, EFM Outfitters was created to serve a niche in the casual outdoor lifestyle market. EFM’s founder, Roland Markwalter is an outdoors enthusiast with more than 30 years experience in retail and understands the value of customer service and quality products. EFM Outfitters was created as a family business that is not just about selling merchandise, but is also intent on tuning our customers into their environment. We know that if we can get you in the right gear, chances are you and your friends will get out and truly explore and enjoy the great outdoors!

Browse our site to see the featured brands and products carried in our store.   EFM Outfitters carries environmentally friendly merchandise including apparel, footwear, eyewear, hats and bags, and exciting accessories for outdoor living.  Don’t forget to check out our “Deals” page for closeout merchandise, coupons and other specials.  If you see something you like, ask about it next time you’re in the store.

You can check out or “Tune In” page for the latest news on conservation practices and environmental issues.  Our “Events” page will highlight local activities that you can participate in or volunteer for.

You can also “like” us on Facebook for exclusive deals and follow us on Twitter for contests like the EFM Treasure Hunt.